- Android phones outsell those from Apple by about 2 to 1.
- More than half of smartphone users who acquired their handset in the past three months chose Android over Apple. The precise figure is 56 per cent, which compares well with Nielsen’s Android’s overall market share of 43 per cent. It shows that Google’s OS is gaining ever more ground and, if the trend continues, will increase its share of the market.
- Google is not taking market share from Apple, however, which accounted for 28 per cent of smartphones acquired in the last three months and 28 per cent of the smartphone market as a whole.
- Apple’s retention rate is phenomenal, more than twice as high as the best Android phone maker. Eighty-nine per cent (89%) of iPhone users said they will buy another Apple handset when they replace the phone they currently own. The next highest retention figure was 39 per cent, the number of HTC handset owners who will said they’ll stay with that vendor when they upgrade.